For my next few blog posts, I want to try something new: writing a series. I’m imagining probably 4 somewhat interconnected posts in the service of telling a bigger story or making more nuanced points than I usually do. I feel that since my return to the blog, I’ve been missing some of the deeper thought and analytical rigor I had when I was just starting Thought Distiller. So this will be my attempt to get back to that.
It will also be my way of keeping the skills I learned in the consulting world sharp. My intention for this series is to analyze Lambda School, the program through which I’m learning computer science, via the lens of the 4C’s, a framework that was super popular at Fahrenheit 212 (my previous employer).
What are the 4C’s?
- Consumer: who are the company’s core demo, what drives them, etc.?
- Channel: how does the company access their consumers?
- Category: who does the company compete with, is the common perception of their competitive set correct, etc.?
- Company: what is the company’s brand, do they have unique assets, etc.?
I expect I’ll write one blog post under each of the C’s, potentially in the order above. What I’ll try to do within each of those C’s is give a detailed description of what’s going on with reliance on data, expert quotes, etc. in order to arrive at insights or hypotheses about the future. Ultimately, I hope to ascertain why Lambda is making some of the decisions it does and what it could do strategically in the future.